Sebastian Broways

Sebastian Broways


Discover my writing, work and learn more about me.

December 2016
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Sebastian Broways

Sebastian Broways

Discover my writing, work and learn more about me.


“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.”
– Tom Peterson

No… I’m not “Like a Boss”

Please don’t refer to me as “Boss”. Even if I’m your manager, I’ll never be your boss. If you need a boss, you’re either a teenager or in the mob. At this point I don’t have any teenagers working for me, so my team should assume were just that – a team. Teams may have leaders but I don’t [...]

SebastianSebastian

“Putting the customer at the center of everything you do is no longer a pithy saying, but a real business necessity. Poor customer experience can cost you millions of dollars.”
– Lauren Friedman

“Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance.”
– John Chris Jones

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”
– Paul Rand